How to Write a Business Proposal (Steps, Tips + Templates)

How to Jun 02, 2021

If you’re looking to start a business, you might want to reach out to probable investors. Sometimes, it might even be a client. After the entire conversation, there’s smiles and handshakes then you’re asked to provide a business proposal. It’s an important document for every business owner. Even our merchants get this a lot.

Although writing a business proposal can get tasking, the right steps, format and guide will offer you direction.

In this article, we’ll be showing you how to write a winning business proposal for your company and three free templates you can use.

What is a Business Proposal?

A business proposal is a document created to convince clients and investors to patronize or invest in your business. Regardless of the type of business you run, a business proposal will help you gain quality clients and sell faster.

How to Write a Simple Business Proposal

There are several ways to write a business proposal. However, the easiest way is to use a business proposal template. A template is an available outline that can be edited to fit into your company needs and description. You can download a business proposal template online. We’ll be sharing some with you in this article.

What’s the Format of a Business Proposal?

Before going ahead with a business template or writing manually, here’s a format that contains the important segments you should highlight in your business proposal;

1. Title

The title page is the first page of your proposal. It should carry your company image or logo, your company name, client’s name and the date you’re submitting the proposal. Ensure it’s sleek and professional looking.

2. Table of content

A table of content helps show the sections of your proposal and what to expect in the full document. Your client will be able to quickly read through and locate specific sections easily. If you will be sending this online, let each section be linked so they can easily jump to that section with a click.

3. An executive summary

This is a quick overview of your company, what you plan on doing for the client and why you’re the right person for the job.

4.  Client’s problem and how your business can solve this problem

Here, you show the client that you thoroughly understand their problem. You should conduct a background research to properly cover grounds.

After this, present your solution. Ensure that your solution is personalized to fit into the earlier stated problem. Explain the details of your recommendations and deliverables.

5. Estimate or pricing (time, resources, pricing of the solution)

Highlight the duration of this solution, what you’ll need, resources and the breakdown cost of this solution as well. For pricing, provide a range that can accommodate different budgets. That way, they have options to choose from.

6. Terms and conditions

Here you specify what your client is agreeing to. Will there be an upfront payment, interests, cancellation policy etc. Include a signatory field just in case.

Business Proposal Templates for You

Ready to start writing your business proposal? Here are some templates you can use to create winning proposals;

Sales proposal template: This is perfect for when you have a product or service you want to deliver.

Sponsorship proposal: Do you have an upcoming event and you need sponsors? Then use this template

Consulting Template: Looking to offer your knowledge to a specific client through consulting? Use this template.


Depending on your business type, you will need to tailor your pitch by writing a winning business proposal. Looking for a simple business where you can run with your mobile phone without leaving the comfort of your home? Join our merchant program here.

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